CHICAN'S CHOICE-B.C. the Marksman-Live it Right

"CHICAN'S CHOICE-BC THE MARKSMAN-LIVE IT RIGHT"

RATING SYSTEM:
TWO SPOONS DOWN-"THIS IS SO WRONG!!!"
ONE SPOON UP-NICE WATCH
TWO SPOONS UP-HOT!!!
TWO SPOONS AND A BOWL-A CLASSIC IN THE BREWING!!!

RATING:
VIDEO CONCEPT: ONE SPOONS UP
VIDEO CREATIVITY:TWO SPOON UP
VIDEO QUALITY: TWO SPOONS UP
VIDEO HIGHLIGHTS: 0:45, 1:09, 1:29
CHICAN CAUGHT IT:1:15-POWERFUL SYMBOLISM ON THE BAR OF "...BUT NOW IT'S COMMITMENT", B.C. QUICKLY POINTS AND FLASHES HIS WEDDING BAND-INDICATING A TRIPLE ENTENDRE OF BEING MARRIED TO GOD, HIS WIFE AND THE RAP GAME.

B.C. the marksman is aiming high with this powerful song and video. I have to first tell you...I'm a sucker for black and white videos. I think he made a excellent choice of going with black and white in the video, to bring out the more grimier and darker edge of the video and lyrics. The concept is simple, yet it works. We see so many artists using their streets and depending on b roll to carry them through the video, but B.C. does a great job of actually highlighting his streets as a "journey". I feel the few spots of color we view in the video are at precise points in the video. The "color" points indicate where his emotions were really high and were key life changing points shown in the video. As far as the concept, sometimes less is better.

The creativity of this video is so clever. B.C. is a great marksman of wordplay and puns and it shows on this video. There are so many hints of symbolism throughout this video, you got to watch it at least three times to see everything. The key highlights of the video are just a couple of great symbolic points in the video. (DISCLAIMER-THIS NEXT LINE IS NOT A DISS)This is what i like to see when You don't have a big budget for a video. There are so many "fly" references dealing with birds, planes and football stadiums (yea, i caught that too) that you can go crazy. My "chican caught that" moment shows us how "slick" B.C. is. LOL! It's also cool to see the bridge scenes. As he travels on the on the "bridge" and gets closer to the other side-we see the "slide" from darkness to the light (on the other side lol). In the end, this video makes me what to "live it right", so i guess B.C. did hit the mark!

Overall, this is a great video! This song really has me ready to hear his CD coming out this year. B.C. just allowed the video to be downloaded from itunes (for free), so you can show some support by grabbing it from there. You can also check B.C. out on twitter at @bcthemarksman or his website http://bcthemarksman.wordpress.com/ . So, do you think the video hit the mark or not? Does the video make you want to live it right or did he just go wrong? Tell me why or why not and make sure you share this review with your family, friends and enemies. Spread the soup!