CHICAN'S CHOICE-DEE-1 - IT'S MY TURN

C.H.I.C.A.N.'S CHOICE-DEE-1-IT'S MY TURN

RATING SYSTEM:
TWO SPOONS DOWN:IT IS DEFINITELY NOT YOUR TURN
ONE SPOON UP:NICE WATCH
TWO SPOONS UP:HOT!!!
TWO SPOONS AND A BOWL:A CLASSIC IN THE BREWING!!!

RATING:
VIDEO CONCEPT:TWO SPOONS AND A BOWL
VIDEO CREATIVITY:TWO SPOONS AND A BOWL
VIDEO QUALITY:TWO SPOONS AND A BOWL
VIDEO HIGHLIGHTS:0:09-0:13, 1:05-1:06,2:15
C.H.I.C.A.N. CAUGHT IT:2:06-2:08-THE WHITE JUDGE IS GROOVING TO DEE-1'S PERFORMANCE AND GIVES A VERY "INTERESTING" DANCE IN THE BACKGROUND

Dee-1 is one of my favorite artists (make sure you check the article I wrote on him-coming soon!) and it was a honor to review this video. Dee-1 has great lyrics and his videos are equally as enjoyable as listening to his tracks. "It's my turn" is Dee-1 at his finest. This track has already received positive reviews through various websites and the video is sure to do the same thing. Well, let's get into it.

The video concept is very original and fresh. The concept is about a "American idol for rappers" audition. The viewers see Dee-1 checking out the flyer and making his way to the audition. Dee-1 is confident, because he knows...it's his time. I love the way how the actual lyrics line up with the concept of the video (make sure you check out 1:15-0:16). Artists don't do that anymore. We usually see a lot of shots of them in a stationary place and the video gets dull and boring. "It's my turn" is far from that, giving the viewers a look into his goal in hip hop as well as life.

The video was very creative with getting the message across. I caught how at 0:06, Dee-1 extends his hands in somewhat of way as Christ on the cross. Could he be implying that he will put his life and passion within the hip hop game? Or...was that just a cool shot and I'm over thinking it? The other rappers that were waiting in line all wore white t-shirts. Indicating, that they all we're bringing the "same thing" to the auditions/the hip hop world. Putting the X's over the fake rappers gives a adds extra humor to the video and also shows many of the artists "trying to act like they are something that they are not". Dee-1 comes into the audtion and WOWS the judges. However, we don't see Dee-1 stop there-he goes to a radio interview and back to what he does best-make hot tracks in the studio.

The quality of this video is great. Whoever was over the lighting..you know your job. The lighting went very well with Dee-1's outfits and the wall that was used in the beginning scenes brought out more of a vivid look to the video. The editing was great as well. The spilt screens looked well and the effects during the "tat tat tat" (0:38-0:41) effect was cool and the way it synched up with Dee-1 added flavor to the video. The colors throughout the whole video really kept my attention and drew me into Dee-1's performance more. Editing is just as important as the visuals and this video got both of them right.

Overall, this video receives two spoons up and a bowl!!! This video is a classic. This video shows and proves that you can have "your turn" being you and not having to copy someone Else's style. A very great a powerful message to take in from Dee-1. Make sure you be on the look out for " I Hope they Hear Me Vol.2" coming soon and check out more classic videos from Dee-1 at www.dee1music.com. It is his turn. Spread the soup